Download our sellers guide and educate yourself on the process.
Just because your neighbours property sold for a certain amount doesn’t mean your will sell for the same. Correctly preparing and pricing your property can make tens of thousands of dollars difference in your selling price. The more you know about what you are doing the better experience you will have.
Choose the right Realtor.
Your home is often the biggest asset that you own and so when it’s time to sell you want to make sure to maximize it’s value. The right Realtor is the one who is going to prepare your property to look its best, and then get your property in front of the highest number of qualified buyers. The days of the neighbourhood. expert are no more and Realtors who use the internet as a tool to sell properties are becoming the leaders in the market. At SAGE we offer the best of the old and the new which is why we are such an excellent choice when choosing to sell your property.
Price your property correctly.
The biggest mistake that most buyers make is going online and using a “what can I afford” calculator to determine their budget. The first step that every buyer should take when purchasing a property is to sit down with a mortgage professional (not your part time cousin) to determine how much you can afford.
Decide what parts of your property to invest in.
It’s no secret what a fresh coat of paint can do for a property. Making calculated investments in specific areas of your property can be one of the best investments you make in your property. Landscaping, upgrades to your bathroom, kitchen etc. can all make significant impacts on your selling price.
Declutter, declutter, declutter!
We all want our homes to look like they belong in a magazine, but the honest truth is that most of the time life gets in the way. When selling your property it is important to make the space feel as big and calm as possible. Decluttering is the cheapest and easiest way to increase the selling price of your property.
Stage your property.
Some properties don’t need staging, but in some cases it can have a massive impact on the selling price. Staging can take on many forms from simple accents and accessories, to replace certain pieces of furniture all the way to staging the entire property. Staging isn’t cheap so it’s important to evaluate the impact that it can have in selling your specific property.
Take photographs and virtual tour.
In today’s market, the internet plays an incredibly important role in the selling process. If you don’t have good photos or an immersive virtual tour of your property you may not attract as many buyers as you can. Buyers of Toronto real estate come from all over the world so allowing them to walk through your property with an immersive tour is also important and has helped us sell properties to a number of foreign buyers.
List the property on MLS and start advertising.
MLS is the most important place to list your property so that both buyers and Realtors are aware that it is for sale. However MLS is just one of many channels where you Realtor should be advertising your listing. Google, Facebook and a number of other online selling portals also play incredibly important roles in the advertising of your property. If your Realtor isn’t advertising on these channels you could be leaving multiple buyers and tens of thousands of dollars on the table.
Start showing the property and holding open houses.
Once the property goes “on the market” you want to get as many qualified buyers to come see it as possible. If you have priced it and advertised it properly you should start to see a number of showings. In addition to showings, open houses are an excellent way for people to come and see your property. Even an nosy neighbour can be an excellent referral for an interested buyer. The most attention your property receives the better chance it has of selling.
Negotiate offers and sell for the highest price
The ultimate goal is of course to sell your property. Offers can work in a couple of different ways.
If there is a large amount of interest in your property you may decide to hold an offer date. With an offer date you will list your property for sale and let all Realtors and buyers know that you will be accepting offers only on a specific date and time (typically a week after listing). In this scenario each buyer will present their offers and the seller can either accept one of the offers or tell the top 2 or 3 offers to resubmit with their best possible prices. After this second round, you can decide which offer to accept if any.
If the property may take a little bit more time to sell and might not have the same number of interest you simply let Realtors and buyers know that they can submit an offer any time. In this scenario you just evaluate each offer individually as they are submitted.
As a first-time home buyer, there were a lot of things I didn't know. Steve was a fantastic realtor to work with because he is extremely knowledgeable about the market. Steve regularly went above and beyond in finding listing on or off the market. He paid close attention to my needs and wants and catered a plethora of great properties for me to see. Being so knowledgeable Steve gave me sound advice on potential properties even raising questions or concerns that I hadn't given thought to. Steve's patience, dedication, knowledge and ability to truly understand what I needed allowed me to find a place that I LOVE. I would highly recommend him. Steve, it was a pleasure working with you, looking forward to the next unit I purchase with you! 10/10 Realtor & Person
As a Realtor, I am extremely fortunate to have crossed paths with Steve. Realtors often call one another to seek advice, talk about the market, or compare notes on areas. When I called Steve for this purpose, he was not only willing to take out time from his day to speak with me, he went above and offered me information that truly had an impact on my business. Without a doubt, if you're fortunate enough to have Steve as a Realtor, you're in good hands. Steve, I hope we do business in the future.
Steve didn't waste my time. He kept his promises. It showed he cared about his clients who are my new landlords. Polite, personable, effective. Might call him up for my own real estate needs in the future!
When my wife and I had our first child we decided it was time to leave the condo life and find a place with a little more space. Steve not only helped us sell the condo at top dollar but also found us a home we can spend the rest of our lives in. He was always available and had all the answers we were looking for throughout the full process (which took months). His knowledge of the market was second to none and helped us make educated decisions during this very stressful process. J & T
Been through many purchases and sales, and Steve is by far the best agent I’ve dealt with. He is knowledgeable, helpful, trustworthy and overall exactly what you want in an agent. We purchased our home in Toronto virtually from New York and Steve made the process so comfortable and easy for us. Needless to say I would highly recommend him!
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